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Welcome to the Wild West—at least, an eclectic, upscale version of the Wild West on Washington Street in the Meatpacking District. Earnest & Sewn was established in 2004, and has become a staple for denim and basics in the fashion industry. Rustic interiors, with taxidermy animals (think, Ace Hotel) hang on the walls of the store, and strategically placed dry goods fill counters and tables.  Walls of deep, indigo denim line rough, wooden shelves, and pair after pair after pair of every type of denim pant imaginable is arranged to please the eye.

“Their signature men’s and women’s jeans are $185 to $240 off the rack, but their famous custom denim service lets you choose from a selection of fits, thread colors, pocket shapes, and limited-edition fabrics (American, Japanese, and Turkish denim) for anywhere between $500 and $900. Beyond all things indigo, button-down shirts, Santa Maria Novella fragrances, and Malin + Goetz hair-care products are piled on top of antique letterpresses and leather club chairs. Shiny cruisers by Jorg & Olif Bicycles lean casually against the brick walls.” Writes Katie Hintz, for the NY Magazine.To get to Earnest & Sewn, take the L train to 8 Av, the A C E, or the 1 2 3 to 14th Street and walk south and west to Washington St, between Ganesvoort and Little 12th St.

Can’t get down to the Meatpacking District? Earnest and Sewn denim is now sold at Lacoste on 608 5th Avenue (between 48th and 49th streets) or you can visit E&S’s second location on 90 Orchard Street in the Lower East Side.