Uniqlo is up to something. The Japanese brand seems to be popping up everywhere these days-literally. Pop-up stores have opened all over the city, and two megastores are scheduled to open in Midtown (34th St. between 5th and 6th, and 53rd St. & 5th) during the middle of October.
Last night I discovered four structures that look like giant Rubix Cubes next to The Lot and rink at 30th (and 10th Ave). These white, plastic squares are Uniqlo’s newest invention: the retail Cube. The four cubes are stocked full of Uniqlo best sellers: cashmere sweaters, soft t-shirts, jackets, and accessories, all at affordable prices.
These mini-stores only open for a few months, and often are used to test the water for future stores in similar locations. There are two pop-up’s on Broadway in the Upper West Side (62nd, and between 87th and 88th), one at Columbus Circle, and one near the Flatiron Building. Another Uniqlo pop-up is set to open on 1142 3rd Ave (between 66th and 67th streets on the Upper East Side) over the next few weeks.
The Uniqlo cube has been at the Lot on 30th since the end of July and will close on the 26th of September. It is open daily from 11am-10pm Sunday-Wednesday, and 11am-11pm Thursday through Saturday.