Warby Parker is an example of American capitalism at its best. It gives consumers something that seems almost too good to be true: a low price and an opportunity to help someone out. See Ayn Rand? Capitalism doesn’t have to be greedy.
Warby Parker understands that prescription eyewear should not cost $300, so, it’s breaking up the oligopoly that has kept the eyeglass market in a stranglehold. Warby Parker fixes the price of each pair of glasses at $95, which undercuts all competition and allows prices to hover around a reasonable equilibrium.
That’s not all, when you buy one pair of glasses, another pair is donated to someone who wouldn’t have access to a pair of glasses otherwise. It’s like TOMS, but for eyeglasses. With the convenience of the free, at home try-on (five pairs of glasses are sent to your home to see which one will fit you best), you’re bound to find that perfect pair of thick-framed, hipster glasses you’ve been looking for.
Helping people in need, prescription glasses, sunglasses, and monocles…Monocles? I’m sold.